Blogs
Why we backed Porter
By Team Elev8 Ask any Mumbai shopkeeper how they moved goods across the city a decade ago, and you'll hear about endless phone calls to three different truck operators, none of whom showed up on time. And the one who did come after many hours of follow-ups...
Why we backed Astrotalk
By Abhisekh Shah A little over a decade ago, astrology in India arrived once a week, folded into the weekend edition of the local newspaper with a few lines under your zodiac sign, which you read over breakfast but perhaps forgot by Monday. For serious matters like...
Why we backed Fast&Up
By Umang Saraf If you walk into a sports court or run any marathon in India today, there's a good chance you will find a Fast&Up product somewhere. Fast&Up looks like a marketing story until you dig deeper. Behind the tube sits a pharma-grade facility,...
Why we backed smallcase
By Abhisekh Shah Every year, millions of Indians open their first investment account. Retail participation in India's capital markets is expanding structurally, and yet, for most of that history, a new investor was handed only two doors. Behind one: fragmented,...
Why we invested in Dovetail
By Parth Doshi and Abhisekh Shah Every foreign fund that buys an Indian share or family office that routes money across the border or an alternative fund that sets up shop at GIFT City - behind all of them sits a layer of the financial system that almost no one...
Why we backed River Mobility
By Abhisekh Shah When Elev8 led the $120 million Series C in River Mobility, the most common question we received was: why now? In a crowded market, against a macro backdrop of conflict-driven inflation and a weakening rupee? The honest answer: because of those...
Why Is VAP = VIP (In Dairy)
By Parth Doshi India’s dairy sector is not just large—it is the largest globally. India is the world’s biggest producer and consumer of dairy, accounting for nearly a quarter of global milk production. The sector is valued at ~₹10.8 trillion (~US$121 billion) as of...
AND not OR: Business decisions for a better tomorrow
Don’t you hate when you are told you can’t get what you want? Every day the world gives you a message that you cannot have it both ways. It’s either fuel guzzling super car or a fuel-efficient daily use car; healthy food or fast food; maximizing profit or increased...







